VITAFRAIS chose ORGANIC ALLIANCE for support in its future development. The partnership also allows for VITAFRAIS’ founding leaders to exit the company. Eighteen months after a MBO of PRONATURA led by Lionel Wolberg and his team, NAXICAP Partners, a majority shareholder of the Group, conducted its first structuring build-up transaction.
This will increase the size of Organic Alliance by more than 50% and strengthen its position as a leading specialist of organic products with a short shelf life. This acquisition is subject to the decision of France’s national competition regulator (Autorité de la Concurrence).